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Common Product-Led Growth Challenges and How To Overcome Them

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The challenges facing a product-led growth strategy aren't totally unique to this one go-to-market model. While it's centered on the idea of freemium tiers and free trials, PLG success still comes down to sales, marketing, and product team alignment. Most of the issues you might face arise from misconceptions about sales teams or misunderstanding user data. This quick but thorough guide walks you through the common pitfalls of a PLG methodology, and how to correct for them.

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These PLG challenges actually have pretty simple solutions. You don’t need fancy frameworks or special methodologies. To determine and combat bottlenecks in your funnel, examine signup and onboarding data from multiple angles. That’s the only way to get the full picture. Be sure to leverage your sales team as educators who pinpoint the product's true value for each customer. Another two PLG challenges are related to outreach and your freemium treatment. When should you reach out and how long should your trial period be? Ultimately, it depends on your product and your customers. Check out the data and cater your approach!

The challenges facing a product-led growth strategy aren't totally unique to this one go-to-market model. While it's centered on the idea of freemium tiers and free trials, PLG success still comes down to sales, marketing, and product team alignment. Most of the issues you might face arise from misconceptions about sales teams or misunderstanding user data. This quick but thorough guide walks you through the common pitfalls of a PLG methodology, and how to correct for them.

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Key insights

These PLG challenges actually have pretty simple solutions. You don’t need fancy frameworks or special methodologies. To determine and combat bottlenecks in your funnel, examine signup and onboarding data from multiple angles. That’s the only way to get the full picture. Be sure to leverage your sales team as educators who pinpoint the product's true value for each customer. Another two PLG challenges are related to outreach and your freemium treatment. When should you reach out and how long should your trial period be? Ultimately, it depends on your product and your customers. Check out the data and cater your approach!

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Common Product-Led Growth Challenges and How To Overcome Them
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What we loved:

This free ebook combined theory and real-life examples

What we didn't love:

The implication that the challenges in this book are unique to a PLG model. (A Sales team not knowing what they’re selling is bad in any model)

Summary:

This free ebook on product-led growth challenges leads with a line that’s so full of honesty, we have to give the folks over at MadKudu mad props: “We’re not trying to reinvent the wheel here, just help you build up a baseline for understanding what a product-led strategy entails.”

On that goal, this ebook fully delivers. 

If you go into this free ebook with no (or very little) knowledge of a PLG model, you’ll come out with some insights like what data fallacies to look out for and how long to make your free trial (spoiler alert: 40 days is the best length). You won’t necessarily know what to do with what you’ve learned, but you’ll still have learned a few things.

Other things we loved were the data-based challenges the free ebook focused on and the (sparse) real-world examples (at least they're there). Overall, not a bad read as long as you calibrate your expectations to MadKudu’s own words.


15 pages
Table of Contents
Interviews from the field
ISBN
978-1983393907

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